Bring in the Data
Much of the available data is published on a monthly basis, although not all on the same day.  To stay current, it is good practice to set Google alerts, subscribe to RSS feeds or set reminders to check data sources.  Even better, use a personalized dashboard such as netvibes.com to collect recent industry news, report on rss feeds, and bookmark important websites.

Take Some Time
Set a time aside each month to review the data that you have collected.  Share with others in the organization and determine whether actions items are necessary to address current or changing market conditions. 

No need to wait until you can implement a robust Market Monitoring solution.  Start today, with a few data points, and build on it as you go.