Event: Market Diversification through Competitive Intelligence

Description: Whether you sell a product or a service, as you search for growth through new customers, new offerings, or new markets, you need perspective and insight to drive decisions. We will explore how to use competitive intelligence to develop effective growth and diversification strategies rooted in data.

April Glosser of Thrive Market Intelligence will lead this brief presentation and meaningful discussion to provide valuable insights regarding diversification and help to answer questions such as:

• Core Competency - How do we identify “unique attributes” about our capabilities that will provide us with competitive advantages in other markets / industries?
• Market Selection - What factors should we consider in assessing and selecting potential markets?
• Market Assessment - Within target markets, how do we fit in the competitive landscape and where in the channel do we participate?
• Opportunity Analysis - What are the “critical success factors and barriers”, specific to my company, to competing in target markets? What criteria should we use to identify target prospects?
• Strategy Development - How do we develop a strategy to penetrate selected markets

Sponsor: IMEC

Presenter: April Glosser - Thrive Market Intelligence

City: Rockford

http://www.imec.org/Event-Detail.cfm?event=288

Location: NIU Rockford, 8500 East State Street, Rockford, IL 61108

Date: 03/18/2016 

8:30AM-10:30AM