The Challenge >
Client had recently entered a new market.  Sales were significantly less than forecasted and client was unsure of the cause.  In order to make a recommendation to stay-in or get-out, we needed to determine the true market size and the forecasted rate of growth and analyze the competitive environment.

What We Did >
- market sizing and forecasting
- competitor analysis
- communication of sales potential and value proposition to sales force
- aggressive sales objectives
- executive focus

The Outcome >
Upon our recommendation to stay in the market, our client communicated the sales potential and strengthened value proposition to the sales force.  Client allocated additional resources in same key markets. These actions resulted in the doubling of sales in less than 9 months.