The Challenge >
Client engaged primarily in maturing markets with declining market potential. The challenge was to identify strategic growth markets where client’s strengths added value to potential customers.

What We Did >
- identified 5 markets forecasting strong and ongoing growth
- conducted opportunity analysis for each market
- determined market with the best fit for client
- developed strategic entry plan

The Outcome  >
Client developed a new product to meet a specific need of the over the counter (OTC) pharmaceutical market. Client is currently in the final product testing stage with the world's largest manufacturer of OTC pharmaceutical products for the store brand market.