The Challenge >
Our client was experiencing declining sales in a growing market for a product line and brand that had previously been the market leader. We began by studying the competitive environment and understanding causes for the decline. We then delivered a plan to increase sales and gain back market share.
What We Did >
- analyzed territory performance
- quantified market potential
- compared territory performance to opportunity  
- identified open and under-represented areas
- determined weaknesses in distribution channel
- developed plan to resolve sales issues

The Outcome > 
Our client was able to establish sales objectives and communicated expectations to distributors in key markets. Client allocated additional resources in same key markets. These actions resulted in increased territory sales of over 400% in 1 year.  They are currently employing this successful strategy to multiple territories.