New Market Entrance

We often meet with clients who know they need to diversify. They even know how they are going to do it - by "entering new markets". However they are unsure how to identify which markets offer the most potential, leaving companies stuck in indecision.

Thrive fills in the blanks through our six-step approach for new market entrance. Entering new markets improves diversification, leads to concentration in mature markets, and relieves new or increasing competitive pressure.

Market Analysis Business Strategy