Sales Intelligence

A sales force is both a contributor and consumer of competitive intelligence.  As a contributor, they can provide early warning of a competitor’s future activities. As a consumer, they need to know their customer’s market & needs, and their competitor’s product and value proposition. These activities are extremely fluid, and require regular updates to ensure accuracy of information. 

Using sales intelligence, a sales professional can consider both customer need and competitor weakness to deliver their best pitch – giving you differentiation that delivers revenue. 

Work Samples: