Sales Intelligence

A sales force is both a contributor and consumer of competitive intelligence.  As a contributor, they can provide early warning of a competitor’s future activities. As a consumer of CI, the sales force needs to know their customer’s market and needs and their competitor’s product and value proposition. As these things are fluid, they need to have access to updated information regularly.  Using sales intelligence, a sales professional will deliver the best pitch considering both customer need and competitor weakness – giving you differentiation that delivers revenue.

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